Fortis provides a full range of market research analysis and studies, which are tailored to your firm’s specific criteria. We can help you increase sales, build better brand image and position your company, products and/or services in the marketplace.We do more than design a good research program. We compile vital information from your customers, prospects, etc. utilizing our proprietary methods of monitoring emotional and reactionary changes to accurately interpret your various publics. Our questions are specially encoded by our researchers to provide accurate statistically valid un-biased information collection and analysis.
Marketing Essentials
Fortis brings to light the essence of how and why people make purchases. We deliver a multi-dimensional customer profile. This summary contains vital demographic data as well as a comprehensive needs and wants of the individuals that make up your various markets. Then taking it a step further, we explore those needs, size them up and determine how best to reach your market. These in-depth explorations into the minds and attitudes of your customers discover what makes them buy and creates detailed formulas for reaching them. Marketing profiles can be designed for any business, product or service.Our sequence in conducting marketing research studies is extremely comprehensive. We do our homework with both you and the marketplace.
Competitor Intelligence & Analysis - What is your competition planning? Do consumers prefer the competition’s products and services to yours—and why? Is someone getting a jump on your business with a new product, market, or locale? Fortis will let you know.
Competitors’ Customer Studies - Wouldn’t it be of interest to know what is needed and wanted by your competitor’s customers? What if you could speak with their customers directly? This type of research is all about more market share. With this data you get an insider’s view of your competition, their marketing profile and you’ll know exactly where their Achilles’ heel is located.
Customer Satisfaction & Loyalty Study - You have paid a lot of money to create your customer base. But are they Loyal or Fickle? In this era of focused customer relations, it is imperative that you stay in touch with your customers. Fortis will show you the best way to do that and get the information straight from the horse's mouth, discover precisely what they need and want from you in order to stay long-term, satisfied customers.
Feasibility/New Product/Market Study - Our Feasibility Studies are designed to provide you with what you need to know regarding new markets and/or new products: Does your company fulfill the needs of your prospects? How do you determine what they want? Plus most importantly, what will get them to buy from you and how many can you expect to sell.
Lost Sales Study - Everything felt right going for the sale. But the prospect failed to close. Find out why! Fortis Lost Sales Studies provide you with the how and why of failed sales. Discover why they decided to buy from your competition and what you need to do to get them back.
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Positioning & Branding -
From birth we are fed brands once we have given up mother’s milk. Our
very existence is dictated by brands we ingest, wear, drive and even worship.
Does your “brand” have the cache to be on everyone’s lips?
Corp & Product ID - That identifying symbol that stands proudly showing in graphic/text form who and what you are is a priceless investment. This timeless identity spans the lifetime of your product and your company. Is yours memorable and capable of standing up to the rigors of the marketplace? Does it deliver a lasting impression?
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We live in a world that is completely media-centric. Success is based on media impressions that wittingly or unwittingly affect what the market thinks and with it, the bottom-line. Done correctly, PR has the unique ability to create credibility, position your company and products in the marketplace. Are you getting the kind of exposure you need?
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Public Relations - Public Relations is the art of establishing and promoting a favorable relationship with your various publics. Fortis utilizes every public relations tool imaginable to create and solidify these relationships.
New Product Publicity - Now that you are establishing your new product(s) in the marketplace, how are you going to get them known? Exposing your new products is vital to their success, are you availing yourself to all the appropriate outlets?
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