Fortis Comm


A Creative Department produces emotional impact on public creating demand for your products and services.

To effectively accomplish demand requires more than pretty words and pictures. It calls for a balance of hands on know-how and experience. It necessitates an in-depth understanding of the marketplace.

Instilled in each of our Creative Professionals is a willingness to listen and distill. We listen to our clients who hopefully know their customers well. Our Pro’s know how to draw useful information from interviews and casual “market talk.” But most importantly, make inspired use of the marketing intelligence we have gathered (the living core of our business).

This research gives our creatives a “third eye” enabling them to see your product or service through the eyes of your customers and prospects. It empowers them to write with tangible strength and design with a unique confidence that their work will resound in the eyes, ears and sense of your public.

We create marketing materials from ads to newsletters to brochures and web sites with rich robust content impinging on your customers and delivering a strong impulse to buy!

Writing - Our copywriters vary in scope but not skills. Our range of talent handles everything from technical writing to MarCom. Our professional writers use our research base as a foundation from which they take their particular verbal brilliance and positively impact your clientele. After all, a picture may be worth a thousand words, but those words that are in play had better do the job and accurately convey concepts, products and services.

Design - Today we have a myriad of design opportunities from print to web, billboard to broadcast. But what works in one medium may not work in another. Fortis maintains a philosophy of interoperability. That is, the design motif must translate into all mediums. The elements themselves may change but the consistency of concept does not. This makes for an evenness of design and very importantly brand development and impact.

  1. Technical: usually matter-of-fact and to the point. But our Tech Writers have an unusual flair for translating engineering into readily usable and understandable English. We firmly believe technical matters when described should captivate interest and provide usability. Technical writing must be utilitarian but it does not have to be boring and dry. Similarly, design of manuals, etc. should be easy to follow and use. Collateral materials should have a consistent flow so as to move the user from point A to B. Professional understanding of how the form of a manual or technical paper is totally related to its functionality puts Fortis technical work well above the existing standard.


  2. MarCom: brochures and collateral materials are the lifeblood of any business. They have to be well-written, communicating the essentials of products and services thus creating demand. We write to inform and create interest. And we design by creating an eye trail that transfixes the reader and moves them through the brochure from hot features to the close!


  3. Web/Internet: Writing for the internet is an art form unto itself. Readers rapidly glance through sites and the words must rapidly communicate concepts, ideas, services and products. There is an intimacy to marketing online that heretofore has been lacking in marketing communications. Relationships are rapidly created or lost on this battlefield -- the tone of the communications is essential to creating new online customers and retaining the old.

    Designing Web Sites is a Fortis stronghold. Our team has been active on the Internet since the beginning. We cut our teeth on web design even before Netscape was a dream let alone a reality. Web Site navigation and design is paramount in all interactive endeavors. It separates a good site from a great productive one. Web sites are not digital brochures; they are living breathing representations of you, your staff and your organization.

    Our strong foundation experientially and with marketing intelligence allows us to take your company and accurately and strategically digitally recreate it so that the world of your customers can not only gain entrée but be properly serviced as well.


  4. Newsletters: are a vital means for communicating to customers, clients, etc. They have become a very dynamic and productive medium for any organization. Free from the hype of most marketing communications, newsletters provide and incredible forum for expressing ideas, new products, promotions and personality of the company in a very comfortable environment. Newsletters have become so effective that the writers for such have their own profession of Newsletterist. Done right a newsletter creates an emotional bond with the reader. Obviously, an important step in any marketing relationship.

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Before you go, we would like you to know that Fortis has developed a high-tech modular approach to marketing. We believe in supplying our clients exactly what they need. For example, your creative is already in place but you need research. Our research team will work with your creative team and provide them with the same level of service we utilize in-house that makes our creative excel. Whatever your marketing need, we can professionally provide it with all the excellence you deserve.

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MAIN: 727 744 2272
FAX: 727 781 9201

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