 
 Contrary to much popular opinion, PR is about building credibility not hype. Good Public Relations is not about spin, but the emphasis on relations and building good ones. Research has shown that articles and reports based on facts and successful applications lend authenticity to your product or service and company. Good PR helps create demand and desire. "True reports" from real customers create tremendous credibility and are more valuable than any so-called spin. Testimonials last forever. This is what increases sales and builds your customer base.
Public Relations is defined as the art or science of establishing and promoting a favorable relationship with the public. Fortis works closely with your team to forward this mission. There are several ways to do this but it all starts with an attitude of individual care. An attitude with a mission to engage the public in dialog and commerce and provide what is needed and wanted by your marketplace. Your publics are not a generality to be promoted to or talked to as a group. Your publics are made up of individuals with whom you communicate and provide. Our "gentle" art of public relations makes use of the various media to create and maintain excellent relationships with your customers and clientele.
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